Public Relations Intern
OVERVIEW
Castle’s public relations internship program focuses on giving college juniors and seniors majoring in public relations, journalism, communications, business or other related fields of study relevant hands-on experience that supports the agency.
At Castle, PR doesn’t just stand for press release. We take a holistic approach to our clients’ communication strategy, incorporating media relations, marketing, social media, crisis communications, public affairs and more into a thoughtful plan that elevates our clients, raising their profile among their stakeholders and beyond.
PR interns will gain valuable hands-on experience working within a variety of industries, including healthcare, higher education, technology, energy, nonprofit, arts, crisis communications, and more.
RESPONSIBILITIES
- Conduct client and industry news scans – be a news junkie!
- Organize and develop media lists
- Assist with developing pitches, media alerts and press releases
- Compile research projects for agency clients
- Assist with creating and compiling client coverage reports
- Attend designated client meetings and bi-weekly public relations team meetings
- Support social media team with post-writing, graphics, scheduling, posting, as required
- Support other agency services with immediate tasks, as required
- Support special teams (e.g., communications task force, agency culture committee) as required
- Write a blog post and/or participate in a long-term semester project with other intern(s)
PROFICIENCIES
Required: Proficiency in agency-supported platforms and programs
- Microsoft Office (Outlook, Word, PowerPoint, Excel, SharePoint, OneDrive)
Not required, but a bonus:
- Public Relations software (Muck Rack, CoverageBook)
- Social Media tools (Brandwatch, Sprout, HubSpot)
- Design tools (Canva, Photoshop)
REQUIREMENTS & PROCESS
Prospective intern applicants must be available to work a minimum of two or more full days per week throughout the internship semester, including Tuesday and/or Wednesday at the Castle office in the Charlestown Navy Yard.
Email your resume and a cover letter to hr@thecastlegrp.com for consideration. Be sure to indicate the semester you’re interested in applying for and which days you are available to work.