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Marketing Account Manager

Build You Marketing
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Build You Marketing is a brand growth agency located in Boston, MA.

 

Quick Summary:

1. We create LinkedIn Content & Land News Features for founders and companies to activate their networks.

2. We manage and execute marketing campaigns for restaurants.

 

What You'll Be Leading:

This is a 20-25 hour per week part-time role with opportunity to scale into a 40 hour per week full-time role within 90 days for a Marketing Account Manager.

 

The Marketing Account Manager will be responsible for:

 

General

  • Lead weekly client calls
  • Provide Advice to clients on marketing strategy
  • Create plan to execute marketing strategy

 

LinkedIn

  • LinkedIn Ghost Writing for Executives
  • LinkedIn Content Writing for Companies
  • General LinkedIn Consulting for Personal Profiles & Company Pages

 

Restaurants

Social Media Content & Management:

  • Facebook Main Page & Group Post Writing
  • Instagram Reel, Carousel & Story Creation
  • Replying to Comments

Other:

  • Create & Execute Marketing Strategy
  • Google, Yelp, TripAdvisor, & OpenTable Profile Updates + Review Reply
  • SEO & AI SEO tracking and strategy
  • Design & Write Email Newsletters
  • Toast Loyalty Management
  • Graphic Design (minimal, but may be applicable)
  • Client Relationship Management & Project Management

 

The role will be hybrid in Boston, MA (1 day in-person per week, on average).

 

What Makes an "A" Player?

  • Commitment: Willing to prioritize BYM in their life
  • Work Ethic: Hardworking individual
  • Over Communication / Effective Communication: 
  1. Asking discovery questions to better understand something
  2. Tying in a "why" when providing a suggestion
  3. Following up when needed
  • Take Action: Can show measurable action (traction)
  • Personal Growth: Wants to be "great," not just "good"
  • Want BYM to Grow: Takes action to help BYM Grow (i.e. posting on your own LinkedIn)
  • Enjoys Marketing: Would watch a marketing YT video for fun on Sunday
  • Emotional Intelligence: Can put yourself in someone else's shoes (i.e. a customer)
  • Give & Receive Feedback: Wants to help others grow
  • Can have Hard Conversations: Not afraid to confront problems
  • Leadership: Wants to jump in and contribute
  • Organized: Can keep track of things
  • Self-starter / Entrepreneurial: Has a biz/project with traction

I.e. Freelancer with 1-3 paying customers

  • Know themselves: Understands their strengths & weaknesses

Not BS weaknesses, but ACTUAL weaknesses

  • Scenario Planning: Doesn't wait until last min

Gives time for things to go wrong and still hit deadline