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Amazon-Summer Internship 24

RG Barry Brands
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Day-to-day Amazon fulfilled by Amazon (FBA) marketplace channel maintenance (with guidance) including Product listings, inventory fulfillment, advertising/promotions, merchandising maintenance and customer service response to inquiries, results reporting, and competitive tracking. 

Responsibilities:

• Ensures daily maintenance of Amazon product catalog detail page listings for accuracy and listing optimization.

• Provides online message responses to customer inquiries on items, seller feedback, and product reviews.

• Prepares Monday weekly sales and statical business reports from Seller Central. Regularly reports on Voice of Customer account health customer experience and actions needed to improve.

• Views daily blogger/influencer reports, recommends appropriate opportunities, sends sample tracks and shares published reviews.

• Monitors competition and reports on changes and new competitors through the use of third-party Helium 10 Market Tracker and Keyword tracker tools. Reports on keyword search results and rankings.

• Prepares weekly replenishment shipments based on Amazon recommendations and internal forecasts. Enters tracking numbers and follows through to arrival in fulfillment centers. Removes unfulfillable inventory for disposal on a weekly basis.

• And other duties as needed.

Learning outcomes will include: 

  • Gain an understanding of the basic framework of the E-commerce /Internet/ Amazon Marketplace environment and consumer behavior from a practical perspective.
  • Marketing - Consumer Product Goods Marketing -Product launch, marketing strategy, and tactical implementation
  • Sales -Account management sales support. Sales acceleration - Steps from Planning & Goal Setting to Discovery to Conversion
  • Operations - Inventory Replenishment Management & Planning
  • Digital Advertising - Amazon-Sponsored Pay-Per-Click (PPC) Campaign Management, Coupons, Deals, Brand Store, Blogger/influencer Reviews
  • Business Research -Analysis, Sharing of Observations and Insights, Recommendations and Results Reporting
  • Customer Service - Service Level Expectations and Delivery, Issue resolution, improving customer experience

Challenges will be project-management related --setting weekly goals, regular reporting of progress toward goals every step of the way, and , time management.